The Best Strategy Essay Online For Free - Free Essay Example

Sample details Pages: 9 Words: 2672 Downloads: 6 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? The objectives of a business are to achieve growth, become profitable and to satisfy the customers needs. Many businesses have not optimally achieved this but Wimm-Bill-Dann has utilized their strategies in achieving a significant growth and this has been through mergers and acquisitions. Company overview Wimm-Bill -Dann is a Russian company that deals with dairy products, nectars, fruit juices and baby food. It is a market leader across the Russian territory with its bestsellers, J-7 juice and agusha baby food. Its market extends from Russia, former soviet republics and 10 other countries all with more than 280 million consumers. Wimm-Bill-Dann has 37 plants in Russia, Ukraine, Georgia and central Asia. The company mission is ensuring that families live a healthy life by enjoying the companys nutritious products each day throughout their entire lifespan. The company has several committees whose aim is to ensure that the companys objectives are achieved. These committees include audit committee, investment and strategic planning committee and personnel and compensation committee. The audit committees goals and objectives are to assist the board of directors in carrying their responsibility in matters concerning preparation of financial statements, ensuring that there is a n effective internal control, ensuring liaising and working with internal auditors and keeping with the requirements of legislative and normative acts. The audit committee may meet once per quarter fiscal year. The investment and strategic planning committee assists the directors in approving and carrying out its responsibility concerning mergers and acquisitions, strategic planning and investment programs. The committee meets not less than once in each quarter of a fiscal year. The personnel and compensation committee assist in the selection of the board of directors and help in the formulation and implementing of uniform personnel policy in all of its branches, personnel appraisal, training policy, dismissal of employees, remuneration and compensation policy and corporate ethics. The company is committed to the principles of transparency and corporate governance that is excellent. The corporate governance strength include high level of shareholder arrangement transpa rency, commitment to the practice of good corporate governance and the statement of the corporate governance code, being open to the investors where high level of financial and operational transparency is maintained and the presence of an effective and efficient oversight mechanism for the internal and external audit process. Don’t waste time! Our writers will create an original "The Best Strategy Essay Online For Free" essay for you Create order Financial strategies The company has solid financial strategies which ensure that it maintains financial stability and growth as depicted by its results. One of the company strategies in raising finances to fund its ambitious objective of acquisitions is the placing of bonds. The recent placing of bonds by the company was on 15th march 2008 with Moscow inter-bank currency exchange and this attracted a large number of investors. This attraction of many investors shows the great trust investors have with the company. The company financial results show that it has been on the growth phase. The results are analysed quarterly from 3 months of 2007 to 3 months of 2008.This is shown in the table below. 3 Months of 2007 6months of 2007 9 months of 2007 Financial year 2007 3 months of 2008 Gross sales rose 40.1% year-on-year to US$542.8 million rose 40.5% year-on-year to US$1,142.8 million rose 40.4% year-on-year to US$1,758.3 million 38.4% growth to US$2,438.3 million rose 34.8% year-on-year to US$731.9 million Gross profit increased 53.3% with gross margins increasing to 32.0% from 29.3% increased 48.8% to US$377.8 million increased 43.4% to US$578.4 million increased 26.2% to US$219.5 million increased 26.2% to US$219.5 million Operating income income increased 73.1% to US$51.4 million rose 44.3% to US$108.4 million rose 30.2% to US$168.3 million rose 24.5% to US$214.0 million increased 23.2% to US$63.4 million net income increased 84.8% to US$32.1 million increased 40.8% to US$65.8 million rose 30.2% to US$168.3 million increased 29.0% to US$140.0 million EBTDA increased 58.8% to US$70.4 million, EBITDA margin1 increased to 13.0% from 11.4% increased 40.3% to US$147.2 million increased 30.9% to US$229.4 million increased 29.0% to US$90.7 million increased 29.0% to US$90.7 million Earning per Share grew to US$2.40 from US$1.50 grew to US$3.18 from US$2.17 increased 30.6% to US$41.9 million The company profit has been growing at a high rate and this shows that there is an increase in sales of the products of the company and hence the business has managed to achieve one of the objectives of becoming profitable. We also see that earning per share is on the increase and this proves that the capital base of the company is on an increasing trend and so the investors are reaping from their investment. Diversification and acquisition strategy of Wimm-Bill-Dann Diversification of products involves manufacture and the sale of different line of products. This is important in reducing risks in an organization as risks will be spread within different portfolios. In order to expand and get hold of its market, Wimm-Bill-Dann has effectively used the merger and acquisition strategy to expand its business. The company has different range of products from milk products, bottled water and different kind of juice which provide its customers with a wide choice of products to purchase. One of the greatest acquisitions by Wimm-Bill-Dann is the acquisition of 95% stake in Depsona ZAO which is a leading Tula based juice and concentrates plant worth 34 million USA dollars. After this acquisition, Wimm-Bill-Dann placed itself strategically as a major fruit juice and concentrate producer in central Russia. The acquisition has given Wimm-Bill-Dann a chance to access locally grown raw material hence minimizing production cost. Depsona products were under three brands which are Depsona, Fructopak and limbo. The factory is use to produce Wimm-Bill-Dann brands national brands and act as a distribution hub for them. On September 2006, Wimm-Bill-Dann Foods announced 100% acquisition of charter capital of Surgut city Dairy plant of Russia which was the largest milk processing plant in the region. The acquisition has enabled Wimm-Bill-Damm to be a leading company and to expand its market of Ural and Siberia. This acquisition has enabled the company to reduce the expenditure on logistics since there is reduced need for transporting products within different regions. Wimm-Bill-Dann now produces under its own brand at Surgut dairy. On September 2003, Will-Bill-Dann food announced the acquisition of an additional 47.7% of the equity capital of Ufamolagroprom hence increasing its total shareholding to 97%. Ufamolagroprom is the largest plant for the processing and production of dairy products in the republic of Bashkortostan. Originally the plant had a capacity of production of 240 tons of processed milk but now it has a capacity of 600 tons. The plant produce is sold under well-known Russian brands such as happy milk man, doctor Bifi and wonder. The brands distinct and attractive packaging gives it an upper hand in the market. In October 2007, Wimm-Bill-Dann acquired Georgian foods ltd which is based in Tbilisi, Georgia. This is in the companys strategy of growing its business by purchase of high performing companies with strong brand portfolio and having a large market size. Georgia food is one of the largest dairy producers in Georgia. This will enable the company to serve local demand of Georgia and supply the products to the adjacent market of Armenia and Azerbaijan. In September 2003, Wimm-Bill-Dann acquired Essentuki water production and bottling facilities. The company acquired OOOHealing spring which produces Essentuki brand mineral water and OOOGeyser, owner of Essentuki water wells. The transaction was worth 4 million US dollars. This resulted in the manufacturing facility of Wimm-Bill-Dann to be 24. Through this acquisition, the company has been able to provide its customer with highest quality goods as per its strategy in ensuring that the customer needs are satisfied. In 2006, Wimm-Bill-Dann announced the acquisition of Molka Company in Russias Irkutsk region, one of the largest companies that processes milk in eastern Siberia. The purchase of Molka allows Wimm-Bill-Dann to expand into the Siberian market. The companys presence in Irkutsk allows the company to reduce the expenditure incurred during the transportation of the products. Risk management strategy The company has several risks which it faces whilst in operation. Currency risk is one of the risks that the company faces as most of its sales are in Rubles, while bulk cost is in hard currency. Operational risks which occur when there is a disruption of raw material supply and increase in the price of raw milk. Competition risk is one of the biggest risk the company faces. The Russian economy is growing in two digit figure and due to this it has attracted the attention of both domestic and international competitors. International companies have offered the greatest challenge to the company because of their strong financial strength, they have well experienced, motivated and well learned human resource pool, strong management information system which include very modern management information system which is superior than those found in Wimm-Bill-Dann and marketing capability from these company that have a worldwide presence such as Coca-Cola company. There are several international companies which compete with WIMM-Bill-Dann, the top companies being Coca-Cola Company, Nestle and Danone. Coca cola is the largest soft drink company in the world. It owns four of the five world top brands which include Fanta, Coca-Cola, Sprite and Diet Coke. The company has worldwide recognition due to its high quality and uniformity in taste. It also has a very strong financial base and so it can easily expand to any territory in the world. Due to this, it has provided the greatest competition to soft drink segment of Wimm-Bill-Dann as most of the people have trust in its products. The company also has many franchise and high powered advertisements which are superior to wimm-bill-dann and hence offer a great competition. Nestle is the world largest food company in term of production and sales. It is also one of the largest bottled water makers, equipment for surgery and cosmetics. This company has a worldwide presence and its brands are highly respected around the world. The company has a strong financial background, good marketing strategies which provide it with a great opportunity to penetrate any market. This company has provided Wimm-Bill-Dann Company with big competition especially in the food manufacturing segment as it has penetrated Russian market Danone is one of the largest dairy food and water producers in the world. It is a world largest company producing cultured dairy products. This is the largest competitor to Wimm-Bill-Dann in the production of milk products as it has penetrated the Russian market. Human resource strategy The company has a well formulated human resources policy which ensures that the employees are highly motivated to ensure that they are productive. The company has formulated human resources strategy that is in line with those that directly deal with expanding through acquisition. The company has a policy which ensures that labour regulations are strictly followed and that all documents relating to labour law are maintained. The company ensures that the process of recruitment are fair and transparent in which there is no discrimination against sex ,age ,race or any prejudice against anyone. The company has a policy in which it ensures that employees are well compensated for their work and that they are offered good remuneration which will motivate them to perform well since people are an important entity in any organization. Staffing according to human resources strategy follows demand and supply of labour. The company has made several high level appointments recently. For example in Moscow may 12 2008,the company announced the appointment of Dmitry Ivanov as the chief financial officers who has 17 years of experience in financial field. Business strategy of Wimm-Bill-Dann The company has excellently utilized its business strategy in ensuring that it leads in the market in terms of business .Before merging, water business was run separately with its own finance and marketing departments, workforce and distribution network. Merging enabled the company to reduce the cost involved in administration, selling and distribution expenses. This will allow the company to enjoy the economies of scale in terms of transportation and distributorship. Also to reduce the overall cost, the dairy business was restructured so that all the transactions are directed from a central point where there is the overall management. In order to increase the output of milk, the company built a mega farm complex near St Petersberg. The farm has more than 1200 milking cows. Information system strategy The company has a modern information system strategy which ensures that work in the company is well organized and made easier. The company uses Oracle, a provider of enterprise software. This project covers all the key areas of the corporate activity which include marketing, finance, distribution, logistics and distribution at all of the companys enterprises in Russia. These processes assist in quick and effective management decision and ensure that they are successfully completed. New ERP system assists in the finance department especially in accounting reporting in both Russian standards and international standards. Marketing strategy The company has a well-developed market strategy which has enabled it to perform well in Russia. It has different brands and through this, it provides the consumer with a wide choice. Through vigorous advertisement, it has been able to capture the attention of many customers in Russia and other part of Russia. After acquisition of different companies, it has maintained the original brand names and packaging. This is important as it will maintain the old customer for the brands of the acquired company. Strategies that should be put to ensure that the company achieves further growth Marketing strategy Although the company has a solid marketing strategy but it has to put more effort in having access to the global market. It should put more effort in promotion of its products to other parts of the world that it has not accessed the market. It should explore potential market such as countries in Africa. The Company should borrow ideas from the strategies set by the Coca Cola Company. The company should also consider operating under franchise system in ensuring that its products are well distributed to the market. The company should increase the number and variety of products and through this, the company will provide its customer with a choice of products to choose from. The company should ensure that its branding and packaging are of high standard and should change with customers change in taste and fashion. The company should consider using marketing tools such as swot analysis in ensuring that it maintains its control of Russian market and as a mean to survive in an env ironment that has stiff competition. Information system strategy Although the company has an efficient management information system such as ERP accounting software, it should consider using more than one software when performing a given task. It should look for a way in which the systems are integrated. This is to ensure that efficiency is maintained and the work done is accurate. This will also ensure that fraud activities are minimized. Merger and acquisition strategy The company should maintain its strategy in merging and acquiring other companies. It should consider buying stakes in competing companies to reduce the effect of stiff competition from major multinational companies. For example it would be wise if they considered buying some stakes in the Coca Cola Company. Through this, it will borrow some ideas and skills concerning the businesses and hence improve on its performance. The company should acquire more companies in the markets in which it has not ventured. For example; it should buy companies in African countries such as those in South Africa. Human resources strategy It is people who make an organization to grow. To ensure that it has a rich pool of human resources, it should consider efficient training for workers to keep them updated on new skills so that the company can keep pace with other major multinational company in terms of human resources. The company should also increase the number of university fresh graduates who are undergoing management training. This is important in that it will gain new skills and different ideas from these graduates and this will assist the company in growth. Conclusion Will-Bill-Dann is a promising company with one of the best strategies. Its acquisition strategy has made the company to have good reputation and respect. Through its hardwork and well thought policies, the company is fast growing into one of the largest multinational companies. Through this, the company acts as a role model for other companies to emulate it.

Ozone Depletion - 1354 Words

â€Å"â€Å"It’s absolutely stupid that we live without an ozone layer. We have men, we’ve got rickets, we’ve got rockets, we’ve got saran wrap – FIX IT†Ã¢â‚¬ , said Lewis Black, a comedian. If only it were that easy. However the ozone continues to be depleted because of deforestation. To understand this topic, one must understand what the ozone and deforestation are. The ozone should be protected at any cost. If we fail to protect our ozone, the earth will become one big frozen and lifeless ball. First and foremost, to understand the ozone one must understand deforestation and the ozone layer. The removal of a forest or stand of trees where the land is thereafter converted to a no forest use is known as deforestation. Removing trees without an†¦show more content†¦More than forty percent of logged trees are used for paper. Two to four tons of trees are brought to the mill with old-growth trees supplying nine percent of that fiber for every ton of paper. Paper making requires enormous amounts of chemicals. One of the largest tribulations with stopping this destruction of the rainforest is that it is not being done by just one group of people. Its not just the loggers demanding to make a buck off lumber. They take wood well thought-out to be superior in other countries and ship them. Replanting is not always an option they can take, though some have grand dreams about shipping other woods and replanting better to save the stock. Without replanting, the trees become rarer and rarer until they are impracticable to stumble on. If that day arrives, we will all be in danger and will also result in what is called ozone depletion. The ozone layer protects the Earth from the ultraviolet rays sent down by the sun. If the ozone layer is depleted by human action, the effects on the planet could be catastrophic.Ozone depletion describes two distinct, but related observations. One is a slow, steady decline of about four percent per decade in the total volume of ozone in Earths stratosphere since the late 1970s. The other is a much larger, but seasonal, decrease in stratospheric ozone over Earths Polar Regions during the same period. Only a few factors combine to create theShow MoreRelatedOzone Depletion739 Words   |  3 PagesThe ozone layer is a specific area in the stratosphere of maximum ozone concentration. Ozone in the stratosphere forms naturally and protects us from damage that can be caused by solar radiation such as skin cancer. In the 1970s chemists discovered that certain chemicals could travel into the upper atmosphere and damage the protective ozone. Ever since this was discovered scientists, governm ent, and citizens have been making efforts to control and reverse the damage done to the ozone. In 1987 a treatyRead MoreThe Depletion Of The Ozone Layer1593 Words   |  7 Pagesour world that all humans, no matter where or how they live depend on, water and air. Both are essential for life but air also protects all of us and it is therefore understandable that the response to the depletion of the ozone layer became international. This essay will look at what the ozone layer is, why it was depleting, how the international response to this situation developed and what this collaboration means for our future. The envelope of gases surrounding the earth is called the atmosphereRead MoreOzone Depletion Essay1064 Words   |  5 PagesThe last problem you would think of is the depletion of the ozone layer. However, it could be the most serious problem we are facing today. The ozone is a layer of gas that forms a protective covering in the Earth’s upper atmosphere. This layer of gas is slowly diminishing each day, and causes a great concern to our safety. There are many reasons why this depletion is occurring, and chemistry is playing a huge role into helping solve this problem. Ozone composed of three oxygen atoms is an extremelyRead More Ozone Depletion Essay796 Words   |  4 Pages Ozone Depletion nbsp;nbsp;nbsp;nbsp;nbsp;In this world of rapid change, its extremely difficult for a company to stay ahead of the game even using all the resources available to them. So, its difficult to imagine the problems they would run into when a group of environmentalists decide to boycott a substance which is the foundation of their company. These chemicals, although very useful, cause consequences that need to be dealt with now in order to prevent further damage. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreOzone Layer Depletion4985 Words   |  20 PagesISSUES AND CONCERNS ABOUT THE OZONE LAYER DEPLETION INTRODUCTION The ozone layer protects the Earth from the ultraviolet rays sent down by the sun.   If the ozone layer is depleted by human action, the effects on the planet could be catastrophic. In recent years, the ozone layer has been the subject of much discussion.   And rightly so, because the ozone layer protects both plant and animal life on the planet. The atmosphere is divided into five layers:   the troposphere, the stratosphere, the mesosphereRead MoreOzone Depletion Essay1476 Words   |  6 Pagesenvironmental health issues, ozone layer destruction, global warming, land degradation, resource degradation, toxins and wastes. During the 21st century, the media have been upbeat about information regarding the destruction of the environment. Of major concern are the effects of human activities in destroying the ozone layer (Ryding 170). The ozone layer is a thick layer of air covering the earth. It is located in the stratosphere 10 to 15 kilometers above the earth. The ozone layer consists of two layersRead MoreThe Effects of Ozone Depletion Essay1265 Words   |  6 PagesThe ozone layer is a deep layer in the Earth’s stratosphere that has an altitude of about 6.2 miles and contains a high concentration of ozone molecules. The ozone layer shields the entire Earth from some of the harmful ultraviolet rays that come from the sun. The Earth’s atmosphere is composed of several layers, but the layer that we live in - the â€Å"troposphere† – is where most weather occurs. Above the troposphere is the stratosphere which is where most of the effects caused by ozone holes andRead More Essay on Ozone Depletion and the Environment1505 Words   |  7 PagesOzone Depletion and the Environment      Ã‚   There is overwhelming scientific evidence that man-made chemicals are destroying the ozone layer -- Nobel prizes have already been awarded for the research. Rush Limbaugh argues that humans are safe, because volcanic chlorine has been working on the ozone layer longer than man-made chlorine, and yet were still here. But this argument is false. Volcanic chlorine is water soluble, and rained harmlessly out of the atmosphere. Human CFCs are insoluble,Read More Global Effects of Ozone Depletion Essay1135 Words   |  5 PagesGlobal Effects of Ozone Depletion Ozone depletion in the earth’s atmosphere is under constant scrutiny by the American press and people. Perhaps the concern is warranted; the ozone layer protects life on earth by absorbing 97-99% of the damaging ultraviolet radiation from the sun (U.S. Environmental Protection Agency, 2006). Over the past twenty years, the stratospheric ozone has decreased approximately 3% per decade. Possible concerns have been raised about loss of polar caps, DNA damageRead MoreEssay on Ozone Depletion1230 Words   |  5 PagesOzone Depletion Atmospheric ozone layer depletion is a serious problem currently facing the world. The ozone layer protects humans, animals, and plants from harmful ultraviolet rays. Money and time are being spent on ozone repair, but the problem still exists. The ozone layer is a region of the stratosphere containing ozone, or O3 gas. The ozone layer is essential to both plant and animal life on earth because it protects the surface from dangerous ultraviolet light. However, industrial

Deterioration in the Lord of the Flies Essay - 597 Words

When the boys first arrived at the island they were all nice little British school boys that followed the rules, but then quickly deteriorated into malicious killing savages. There are three examples of symbols that illustrate deterioration in the book The Lord of The Flies by William Golding. The examples are: when the conch breaks, when the fire burns down the forest, and when Jack kills the first pig. The first symbol that illustrates deterioration is when the conch breaks. The conch breaks when Roger rolls a rock down the hill at Castle Rock and it crushes the conch into thousands of pieces and it throws Piggy down the cliff. This illustrates deterioration because without the conch nobody will follow and listen to the rules. The†¦show more content†¦The final symbol that illustrates deterioration is when Jack kills the pig. When Jack kills his first pig, it shows the evil and cruel side of Jack. This illustrates deterioration because if Jack and the choir wasn‘t busy trying to kill the pig, they probably would of got saved by the ship that passed by. The first time Jack killed the pig, he was cheerful and overjoyed that he wanted to keep killing, Jack no longer listened to the rules because he was to busy hunting. Jack and the boys were so exciting that they kept on chanting Kill the pig. Cut her throat. Spill her blood (75). Killing the pig was a symbol that illus trated deterioration because that was the turning point, after killing the first pig all the savages wanted to do was hunt and kill, they could of got saved when they saw the ship but the choir didnt keep the fire going because they were to busy killing the pig. There are many examples that illustrate deterioration in the book Lord of the Flies by William Golding. Breaking the conch, burning the forest down and killing the pig were the best examples that illustrated deterioration. Those were the symbols that turned nice, little school boys into mean killingShow MoreRelatedThe Theme of Lord of the Flies Essay930 Words   |  4 Pagesknew it deteriorates. Lord of the Flies is influenced by the authors life and experiences. Goldings outlook on life changes, due to his heavy involvement in W.W.II, to his current philosophy that quot;The shape of society must depend on the ethical nature of the individual, and not on any political system however apparently logical or respectablequot; (Baker, 1965). nbsp;nbsp;nbsp;nbsp;nbsp;The major theme that Golding develops in Lord of the Flies is the deterioration of rules and order inRead MoreLord of the Flies: The Beast Within Us All878 Words   |  4 Pageseven the best of people can be bitter by their own nature. In the novel, Lord of the Flies, William Golding removes the restraints of society to prove that it is human nature to live primitively and that evil lies within all of us. The sanctions of society begin to deteriorate due to the loss of communication, Jack’s obsession with hunting, and the inhumane nature of Jack and his â€Å"tribe†. In the novel, Lord of the Flies, the civilization weakens due to a meeting breaking down to complete chaosRead MoreHow Do William Golding and Williams Shakespeare Present Disturbed Characters?1268 Words   |  6 PagesHow do William Golding and William Shakespeare present disturbed characters? In Lord of the Flies Golding presents disturbed characters as savage and blood-thirsty. After his own experience in world war two, he seems to believe everybody has a savage personality and thriving which is brought out through an extreme situation. Golding uses the technique of evoking emotion from the reader through the use of innocent children committing unthinkable actions. He conveys his views through the ever growingRead MoreSymbolic Objects that Reflect of World War II in William Goling ´s Lord of the Flies779 Words   |  4 PagesWilliam Golding wrote the novel Lord of the Flies to draw attention to the chaos in society during the Second World War. Throughout the novel, there is a large amount of symbolism that gives the readers a better understanding of his ideas and concepts. There are many symbolic objects in the Lord of the Flies that help to expand his perception of the Second World War and his theme of there being a little bit of evil and savagery in everyone. Three of the most important symbolic objects are Piggy’sRead MoreLord Of The Flies By William Golding1212 Words   |  5 Pagesisland in the middle of nowhere—pretty scary right? Well this is just what happens in William Golding’s Lord of the Flies. This piece of literature is used by the author to describe the very real society of human beings, through the eyes of young, â€Å"innocent† children. There is savagery, evil, goodness at heart, and the sense of hope, whether being lost or discovered, in this book. In Lord of the Flies, there are multiple different symbols that Golding uses to show the fall of society. Two of them beingRead MoreAnalysis Of Lord Of The Flies And Hunger Games By Suzanne Collins1208 Words   |  5 Pagesit. The novels, Lord of The Flies by William Golding and The Hunger Games by Suzanne Collins, demonstrate this prospect as through the narrative techniques of characterisation, plot, setting and style, they exemplify the moral decline of man under pressure to survive, ultimately resulting in savagery. Characterisation plays a major role in both texts as each character serves as a representation humanity and the faults within it. Throughout Lord of the Flies there is a developingRead MoreCivility In Lord Of The Flies Essay746 Words   |  3 PagesIn the Lord of the Flies Golding shows us the biggest threat to humanity is humanity itself and the absence of civilization causes a quick descent into chaos. A group of boys stranded on a remote island come face to face with the beast within. In the story there are characters that represent the different egos; there’s Piggy the good-doer, Jack- humanity if left unchecked, Ralph- the good results of limited power, Roger- the corruption, and Simon-the level headed. Free from the organization and rulesRead MoreEssay on Lord Of The Flies - Setting680 Words   |  3 Pages In the novel Lord of the Flies, by William Golding the setting had a very strong influence in the actions and attitudes of the characters. Setting is the defined in literature as where the story takes place. In Lord of the Flies, the setting is on a deserted tropical island in the middle of the ocean, where a microcosm is able to be established. Three specific examples of how setting influenced the actions and attitudes of the characters are: The isolation from a civilized world, the mysteriesRead MoreLord of the Flies Nature of Man1726 Words   |  7 PagesLord of the Flies: The Nature of Man William Golding’s Lord of the Flies is a gritty allegory of adolescence, innocence, and the unspoken side of human nature. Countless social issues are portrayed, however one of the most reoccurring is the nature of man. Throughout the novel there is an ever-present focus on the loss of innocence amongst the boys, shown by the deterioration of social skills and their retrogression into a barbaric form of society. Also portrayed is the juxtaposition of a cruelRead More A Primitive Civilization In A Failed Utopia Essay714 Words   |  3 Pagesthis novel symbolism is used to show how the boys change their outlook on their primitive society and rules. They are used in the novel Lord of the Flies to show the deterioration and destruction of the boys society and rules. The conch, the glasses and the masks all have a greater meaning in the novel. The conch is used throughout the novel Lord of the Flies to symbolize law and order of the adult world which the boys try to recreate. The conch. I got the right to speak. (p 45,Piggy) this was

Effects of Service Quality Dimensions

Question: Discuss about the Effects of Service Quality Dimensions. Answer: Introduction In this study, the importance of hospitality and tourism industry will be discussed on Qantas Airways Australia that comes under the tourism industry. The hospitality and tourism sector is the one that provides enjoyment to the people and provide them satisfaction. Hospitality is something which is very royal and luxurious in nature. Hospitality and tourism industry comprises of different services like travelling, food and beverages, accommodation, entertainment sectors, and recreation. There is a boom in the airlines industry. In this study, the company on which the discussion takes place is Qantas Airways Australia. It is one of the finest airlines in not only Australia but also in the entire world. It provides full range of flights, charted planes, different classes like economy, business, etc. that re so luxurious for the travelers, vacations, tourists, etc. The discussion will be made on the marketing analysis and strategies of this airline industry of Australia. The Qantas Airways Australia is the 3rd largest airline industry of the world. It provides best services to its customers and accomplishes all goals that are related to the customers. They have particular strategies and policies to attract a huge amount of customers in their organization. The services provided by this company are also very unique that is liked by royalty of people. They use updated technology to set the competitive advantage (Jennings, 2001). Sector of organization Qantas Airways The sector of this organization is tourism operation sector that is one of the most growing sector of todays world. As the demand for the transport in increasing, the development and growth is taking place in the same. It contributes to a large part of economic sectors. Qantas Airways Australia is also belongs to transport sector. There is an intensive necessity of infrastructure in transport sector due to which it is a vital part of economic growth and development. Qantas airways are more in the global economy in which the opportunities have been rising related to the mobility of goods, people, and also the information, (Benckendorff, 2009). The transport sector for Qantas Airways Australia is tourism sector which is one of the most prominent and developing sector not only of Australia but also of many other countries. It has also contributed in the development of transport sector and provides huge employement opportunities for the individuals of Australia. The number of employees working with Qantas airways is approx 35,000. It provides fight services in approx 42 nations and 173 destinations (Fuglestvedt, et.al. 2008). The transport sector of Australia covers a huge variety of many activities including airline services, aircraft, charted planes, etc. It also maintains the GDP of the country by expanding the business activities takes place in the country. It is a key driver for the economy of Australia. The transport sector contributes approx 66.1 per cent of its total gross domestic added to the growth of the country by development of infrastructure, fulfillment of requirement, economic growth, etc. The airlines indust ry of Australia like Qantas airways contributes to earn the foreign direct investment for the country (Getz, 2008). Products, services and offers of Qantas Airways Australia Airbus A 333-200 Airbus A 330-300 Airbus A 380-800 Boeing 737-800 Boeing 747-400 Boeing 747-400 ER Boeing 787-9 On August 2015, Qantas Airways Australia have many of its subsidiary 299 aircrafts in which 70 aircrafts are of Jetstar airways, 81 aircrafts are of Qantas Airways Australia link brands airlines, 8 aircrafts by the jet connect, 13 aircrafts by network aviation, and 5 aircrafts by express freighters Australia (Qantas, 2016). They provide unique services to its customers to have a competitive advantage. One of the most unique services is "retro roo" liveries in which the theme is retro livery based on the airways and the colors are according to the 1970s. The icon was used is of flying kangaroo on the tail of the airlines. Many other were decorated as promotional liveries in which the telecommunication was communicated and promoted in which Disney motions pictures are drawn on the planes (Myung, McClaren, and Li, 2012). In order to provide entertainment to the passengers, there are entertainment systems installed in the aircrafts. This experience is termed as on: Q: this entertainment is basically provided through videos and songs hat is audio and video entertainment. There are cabins in the flights to give passengers a different experience. There are first class cabins in which suites are provided. It has various facilities like moving seats, dining, sleeping, widescreen HD monitors, USB ports, flat bed seats, etc. (Kotler, 2006). Target market of Qantas Airways Australia The target market is a market where the probability to have more customers increase for the airlines company. It is a segment of total customers that are divided into a particular group and the concentration of the company is on that segmented group. In this, the process of the marketing is specified according to a particular group of customers. for example in Qantas Airways Australia that is a hospitality and tourism sector have different types of business like airlines, food and beverages services, leisure, family holidays, etc. that come the same place. The target market for Qantas Airways Australia is tourists and travelers of each and every category/. This company tries to fulfill the demands and desires of all the travelers through diversified products and service range. They make sure that the customers will remain satisfied with the services and products provided by them (Jennings, 2001). Some methods that guide Qantas Airways to reach to its target audience The Qantas Airways Australia use Ansoff matrix to decide the products and services that can help to enhance the market and customers. The promotional strategies used by Qantas airways through TV, radio, internet advertising, magazines, brochures, and billboards, etc. (Sanchez, et.al, 2007). The strategies are framed after the proper identification and analysis of needs and wants of the target markets and the potential customers. This model helps in analyzing the growth and development that depends on the existing and new products launched by the company. According to the market segment and position, Qantas Airways Australia frames the plans and strategies at very reasonable and competitive prices. In this way, this organization attracts a large group of travelers (Kayaman, and Arasli, 2007). References Benckendorff, P., 2009. Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (19942007). Journal of Hospitality and Tourism Management, 16(1), pp.1-15. Fuglestvedt, J., Berntsen, T., Myhre, G., Rypdal, K. and Skeie, R.B., 2008. Climate forcing from the transport sectors. Proceedings of the National Academy of Sciences, 105(2), pp.454-458. Getz, D., 2008. Event tourism: Definition, evolution, and research. Tourism management, 29(3), pp.403-428. Jennings, G., 2001. Tourism research. John Wiley and sons Australia, Ltd. Kayaman, R. and Arasli, H., 2007. Customer based brand equity: evidence from the hotel industry. Managing Service Quality: An International Journal, 17(1), pp.92-109. Kotler, P., Bowen, J.T., Makens, J.C., Xie, Y. and Liang, C., 2006. Marketing for hospitality and tourism (Vol. 893). New Jersey: Prentice hall. Myung, E., McClaren, A. and Li, L., 2012. Environmentally related research in scholarly hospitality journals: Current status and future opportunities. International Journal of Hospitality Management, 31(4), pp.1264-1275. Qantas, 2016. 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