Effects of Service Quality Dimensions

Question: Discuss about the Effects of Service Quality Dimensions. Answer: Introduction In this study, the importance of hospitality and tourism industry will be discussed on Qantas Airways Australia that comes under the tourism industry. The hospitality and tourism sector is the one that provides enjoyment to the people and provide them satisfaction. Hospitality is something which is very royal and luxurious in nature. Hospitality and tourism industry comprises of different services like travelling, food and beverages, accommodation, entertainment sectors, and recreation. There is a boom in the airlines industry. In this study, the company on which the discussion takes place is Qantas Airways Australia. It is one of the finest airlines in not only Australia but also in the entire world. It provides full range of flights, charted planes, different classes like economy, business, etc. that re so luxurious for the travelers, vacations, tourists, etc. The discussion will be made on the marketing analysis and strategies of this airline industry of Australia. The Qantas Airways Australia is the 3rd largest airline industry of the world. It provides best services to its customers and accomplishes all goals that are related to the customers. They have particular strategies and policies to attract a huge amount of customers in their organization. The services provided by this company are also very unique that is liked by royalty of people. They use updated technology to set the competitive advantage (Jennings, 2001). Sector of organization Qantas Airways The sector of this organization is tourism operation sector that is one of the most growing sector of todays world. As the demand for the transport in increasing, the development and growth is taking place in the same. It contributes to a large part of economic sectors. Qantas Airways Australia is also belongs to transport sector. There is an intensive necessity of infrastructure in transport sector due to which it is a vital part of economic growth and development. Qantas airways are more in the global economy in which the opportunities have been rising related to the mobility of goods, people, and also the information, (Benckendorff, 2009). The transport sector for Qantas Airways Australia is tourism sector which is one of the most prominent and developing sector not only of Australia but also of many other countries. It has also contributed in the development of transport sector and provides huge employement opportunities for the individuals of Australia. The number of employees working with Qantas airways is approx 35,000. It provides fight services in approx 42 nations and 173 destinations (Fuglestvedt, et.al. 2008). The transport sector of Australia covers a huge variety of many activities including airline services, aircraft, charted planes, etc. It also maintains the GDP of the country by expanding the business activities takes place in the country. It is a key driver for the economy of Australia. The transport sector contributes approx 66.1 per cent of its total gross domestic added to the growth of the country by development of infrastructure, fulfillment of requirement, economic growth, etc. The airlines indust ry of Australia like Qantas airways contributes to earn the foreign direct investment for the country (Getz, 2008). Products, services and offers of Qantas Airways Australia Airbus A 333-200 Airbus A 330-300 Airbus A 380-800 Boeing 737-800 Boeing 747-400 Boeing 747-400 ER Boeing 787-9 On August 2015, Qantas Airways Australia have many of its subsidiary 299 aircrafts in which 70 aircrafts are of Jetstar airways, 81 aircrafts are of Qantas Airways Australia link brands airlines, 8 aircrafts by the jet connect, 13 aircrafts by network aviation, and 5 aircrafts by express freighters Australia (Qantas, 2016). They provide unique services to its customers to have a competitive advantage. One of the most unique services is "retro roo" liveries in which the theme is retro livery based on the airways and the colors are according to the 1970s. The icon was used is of flying kangaroo on the tail of the airlines. Many other were decorated as promotional liveries in which the telecommunication was communicated and promoted in which Disney motions pictures are drawn on the planes (Myung, McClaren, and Li, 2012). In order to provide entertainment to the passengers, there are entertainment systems installed in the aircrafts. This experience is termed as on: Q: this entertainment is basically provided through videos and songs hat is audio and video entertainment. There are cabins in the flights to give passengers a different experience. There are first class cabins in which suites are provided. It has various facilities like moving seats, dining, sleeping, widescreen HD monitors, USB ports, flat bed seats, etc. (Kotler, 2006). Target market of Qantas Airways Australia The target market is a market where the probability to have more customers increase for the airlines company. It is a segment of total customers that are divided into a particular group and the concentration of the company is on that segmented group. In this, the process of the marketing is specified according to a particular group of customers. for example in Qantas Airways Australia that is a hospitality and tourism sector have different types of business like airlines, food and beverages services, leisure, family holidays, etc. that come the same place. The target market for Qantas Airways Australia is tourists and travelers of each and every category/. This company tries to fulfill the demands and desires of all the travelers through diversified products and service range. They make sure that the customers will remain satisfied with the services and products provided by them (Jennings, 2001). Some methods that guide Qantas Airways to reach to its target audience The Qantas Airways Australia use Ansoff matrix to decide the products and services that can help to enhance the market and customers. The promotional strategies used by Qantas airways through TV, radio, internet advertising, magazines, brochures, and billboards, etc. (Sanchez, et.al, 2007). The strategies are framed after the proper identification and analysis of needs and wants of the target markets and the potential customers. This model helps in analyzing the growth and development that depends on the existing and new products launched by the company. According to the market segment and position, Qantas Airways Australia frames the plans and strategies at very reasonable and competitive prices. In this way, this organization attracts a large group of travelers (Kayaman, and Arasli, 2007). References Benckendorff, P., 2009. Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (19942007). Journal of Hospitality and Tourism Management, 16(1), pp.1-15. Fuglestvedt, J., Berntsen, T., Myhre, G., Rypdal, K. and Skeie, R.B., 2008. Climate forcing from the transport sectors. Proceedings of the National Academy of Sciences, 105(2), pp.454-458. Getz, D., 2008. Event tourism: Definition, evolution, and research. Tourism management, 29(3), pp.403-428. Jennings, G., 2001. Tourism research. John Wiley and sons Australia, Ltd. Kayaman, R. and Arasli, H., 2007. Customer based brand equity: evidence from the hotel industry. Managing Service Quality: An International Journal, 17(1), pp.92-109. Kotler, P., Bowen, J.T., Makens, J.C., Xie, Y. and Liang, C., 2006. Marketing for hospitality and tourism (Vol. 893). New Jersey: Prentice hall. Myung, E., McClaren, A. and Li, L., 2012. Environmentally related research in scholarly hospitality journals: Current status and future opportunities. International Journal of Hospitality Management, 31(4), pp.1264-1275. Qantas, 2016. 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