Thursday, May 14, 2020
Ozone Depletion - 1354 Words
ââ¬Å"ââ¬Å"Itââ¬â¢s absolutely stupid that we live without an ozone layer. We have men, weââ¬â¢ve got rickets, weââ¬â¢ve got rockets, weââ¬â¢ve got saran wrap ââ¬â FIX ITâ⬠â⬠, said Lewis Black, a comedian. If only it were that easy. However the ozone continues to be depleted because of deforestation. To understand this topic, one must understand what the ozone and deforestation are. The ozone should be protected at any cost. If we fail to protect our ozone, the earth will become one big frozen and lifeless ball. First and foremost, to understand the ozone one must understand deforestation and the ozone layer. The removal of a forest or stand of trees where the land is thereafter converted to a no forest use is known as deforestation. Removing trees without anâ⬠¦show more contentâ⬠¦More than forty percent of logged trees are used for paper. Two to four tons of trees are brought to the mill with old-growth trees supplying nine percent of that fiber for every ton of paper. Paper making requires enormous amounts of chemicals. One of the largest tribulations with stopping this destruction of the rainforest is that it is not being done by just one group of people. Its not just the loggers demanding to make a buck off lumber. They take wood well thought-out to be superior in other countries and ship them. Replanting is not always an option they can take, though some have grand dreams about shipping other woods and replanting better to save the stock. Without replanting, the trees become rarer and rarer until they are impracticable to stumble on. If that day arrives, we will all be in danger and will also result in what is called ozone depletion. The ozone layer protects the Earth from the ultraviolet rays sent down by the sun. If the ozone layer is depleted by human action, the effects on the planet could be catastrophic.Ozone depletion describes two distinct, but related observations. One is a slow, steady decline of about four percent per decade in the total volume of ozone in Earths stratosphere since the late 1970s. The other is a much larger, but seasonal, decrease in stratospheric ozone over Earths Polar Regions during the same period. Only a few factors combine to create theShow MoreRelatedOzone Depletion739 Words à |à 3 PagesThe ozone layer is a specific area in the stratosphere of maximum ozone concentration. Ozone in the stratosphere forms naturally and protects us from damage that can be caused by solar radiation such as skin cancer. In the 1970s chemists discovered that certain chemicals could travel into the upper atmosphere and damage the protective ozone. Ever since this was discovered scientists, governm ent, and citizens have been making efforts to control and reverse the damage done to the ozone. In 1987 a treatyRead MoreThe Depletion Of The Ozone Layer1593 Words à |à 7 Pagesour world that all humans, no matter where or how they live depend on, water and air. Both are essential for life but air also protects all of us and it is therefore understandable that the response to the depletion of the ozone layer became international. This essay will look at what the ozone layer is, why it was depleting, how the international response to this situation developed and what this collaboration means for our future. The envelope of gases surrounding the earth is called the atmosphereRead MoreOzone Depletion Essay1064 Words à |à 5 PagesThe last problem you would think of is the depletion of the ozone layer. However, it could be the most serious problem we are facing today. The ozone is a layer of gas that forms a protective covering in the Earthââ¬â¢s upper atmosphere. This layer of gas is slowly diminishing each day, and causes a great concern to our safety. There are many reasons why this depletion is occurring, and chemistry is playing a huge role into helping solve this problem. Ozone composed of three oxygen atoms is an extremelyRead More Ozone Depletion Essay796 Words à |à 4 Pages Ozone Depletion nbsp;nbsp;nbsp;nbsp;nbsp;In this world of rapid change, its extremely difficult for a company to stay ahead of the game even using all the resources available to them. So, its difficult to imagine the problems they would run into when a group of environmentalists decide to boycott a substance which is the foundation of their company. These chemicals, although very useful, cause consequences that need to be dealt with now in order to prevent further damage. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreOzone Layer Depletion4985 Words à |à 20 PagesISSUES AND CONCERNS ABOUT THE OZONE LAYER DEPLETION INTRODUCTION The ozone layer protects the Earth from the ultraviolet rays sent down by the sun.à If the ozone layer is depleted by human action, the effects on the planet could be catastrophic. In recent years, the ozone layer has been the subject of much discussion.à And rightly so, because the ozone layer protects both plant and animal life on the planet. The atmosphere is divided into five layers:à the troposphere, the stratosphere, the mesosphereRead MoreOzone Depletion Essay1476 Words à |à 6 Pagesenvironmental health issues, ozone layer destruction, global warming, land degradation, resource degradation, toxins and wastes. During the 21st century, the media have been upbeat about information regarding the destruction of the environment. Of major concern are the effects of human activities in destroying the ozone layer (Ryding 170). The ozone layer is a thick layer of air covering the earth. It is located in the stratosphere 10 to 15 kilometers above the earth. The ozone layer consists of two layersRead MoreThe Effects of Ozone Depletion Essay1265 Words à |à 6 PagesThe ozone layer is a deep layer in the Earthââ¬â¢s stratosphere that has an altitude of about 6.2 miles and contains a high concentration of ozone molecules. The ozone layer shields the entire Earth from some of the harmful ultraviolet rays that come from the sun. The Earthââ¬â¢s atmosphere is composed of several layers, but the layer that we live in - the ââ¬Å"troposphereâ⬠ââ¬â is where most weather occurs. Above the troposphere is the stratosphere which is where most of the effects caused by ozone holes andRead More Essay on Ozone Depletion and the Environment1505 Words à |à 7 PagesOzone Depletion and the Environment à à à There is overwhelming scientific evidence that man-made chemicals are destroying the ozone layer -- Nobel prizes have already been awarded for the research. Rush Limbaugh argues that humans are safe, because volcanic chlorine has been working on the ozone layer longer than man-made chlorine, and yet were still here. But this argument is false. Volcanic chlorine is water soluble, and rained harmlessly out of the atmosphere. Human CFCs are insoluble,Read More Global Effects of Ozone Depletion Essay1135 Words à |à 5 PagesGlobal Effects of Ozone Depletion Ozone depletion in the earthââ¬â¢s atmosphere is under constant scrutiny by the American press and people. Perhaps the concern is warranted; the ozone layer protects life on earth by absorbing 97-99% of the damaging ultraviolet radiation from the sun (U.S. Environmental Protection Agency, 2006). Over the past twenty years, the stratospheric ozone has decreased approximately 3% per decade. Possible concerns have been raised about loss of polar caps, DNA damageRead MoreEssay on Ozone Depletion1230 Words à |à 5 PagesOzone Depletion Atmospheric ozone layer depletion is a serious problem currently facing the world. The ozone layer protects humans, animals, and plants from harmful ultraviolet rays. Money and time are being spent on ozone repair, but the problem still exists. The ozone layer is a region of the stratosphere containing ozone, or O3 gas. The ozone layer is essential to both plant and animal life on earth because it protects the surface from dangerous ultraviolet light. However, industrial
Wednesday, May 6, 2020
Deterioration in the Lord of the Flies Essay - 597 Words
When the boys first arrived at the island they were all nice little British school boys that followed the rules, but then quickly deteriorated into malicious killing savages. There are three examples of symbols that illustrate deterioration in the book The Lord of The Flies by William Golding. The examples are: when the conch breaks, when the fire burns down the forest, and when Jack kills the first pig. The first symbol that illustrates deterioration is when the conch breaks. The conch breaks when Roger rolls a rock down the hill at Castle Rock and it crushes the conch into thousands of pieces and it throws Piggy down the cliff. This illustrates deterioration because without the conch nobody will follow and listen to the rules. Theâ⬠¦show more contentâ⬠¦The final symbol that illustrates deterioration is when Jack kills the pig. When Jack kills his first pig, it shows the evil and cruel side of Jack. This illustrates deterioration because if Jack and the choir wasnÃât busy trying to kill the pig, they probably would of got saved by the ship that passed by. The first time Jack killed the pig, he was cheerful and overjoyed that he wanted to keep killing, Jack no longer listened to the rules because he was to busy hunting. Jack and the boys were so exciting that they kept on chanting Kill the pig. Cut her throat. Spill her blood (75). Killing the pig was a symbol that illus trated deterioration because that was the turning point, after killing the first pig all the savages wanted to do was hunt and kill, they could of got saved when they saw the ship but the choir didnt keep the fire going because they were to busy killing the pig. There are many examples that illustrate deterioration in the book Lord of the Flies by William Golding. Breaking the conch, burning the forest down and killing the pig were the best examples that illustrated deterioration. Those were the symbols that turned nice, little school boys into mean killingShow MoreRelatedThe Theme of Lord of the Flies Essay930 Words à |à 4 Pagesknew it deteriorates. Lord of the Flies is influenced by the authors life and experiences. Goldings outlook on life changes, due to his heavy involvement in W.W.II, to his current philosophy that quot;The shape of society must depend on the ethical nature of the individual, and not on any political system however apparently logical or respectablequot; (Baker, 1965). nbsp;nbsp;nbsp;nbsp;nbsp;The major theme that Golding develops in Lord of the Flies is the deterioration of rules and order inRead MoreLord of the Flies: The Beast Within Us All878 Words à |à 4 Pageseven the best of people can be bitter by their own nature. In the novel, Lord of the Flies, William Golding removes the restraints of society to prove that it is human nature to live primitively and that evil lies within all of us. The sanctions of society begin to deteriorate due to the loss of communication, Jackââ¬â¢s obsession with hunting, and the inhumane nature of Jack and his ââ¬Å"tribeâ⬠. In the novel, Lord of the Flies, the civilization weakens due to a meeting breaking down to complete chaosRead MoreHow Do William Golding and Williams Shakespeare Present Disturbed Characters?1268 Words à |à 6 PagesHow do William Golding and William Shakespeare present disturbed characters? In Lord of the Flies Golding presents disturbed characters as savage and blood-thirsty. After his own experience in world war two, he seems to believe everybody has a savage personality and thriving which is brought out through an extreme situation. Golding uses the technique of evoking emotion from the reader through the use of innocent children committing unthinkable actions. He conveys his views through the ever growingRead MoreSymbolic Objects that Reflect of World War II in William Golingà ´s Lord of the Flies779 Words à |à 4 PagesWilliam Golding wrote the novel Lord of the Flies to draw attention to the chaos in society during the Second World War. Throughout the novel, there is a large amount of symbolism that gives the readers a better understanding of his ideas and concepts. There are many symbolic objects in the Lord of the Flies that help to expand his perception of the Second World War and his theme of there being a little bit of evil and savagery in everyone. Three of the most important symbolic objects are Piggyââ¬â¢sRead MoreLord Of The Flies By William Golding1212 Words à |à 5 Pagesisland in the middle of nowhereââ¬âpretty scary right? Well this is just what happens in William Goldingââ¬â¢s Lord of the Flies. This piece of literature is used by the author to describe the very real society of human beings, through the eyes of young, ââ¬Å"innocentâ⬠children. There is savagery, evil, goodness at heart, and the sense of hope, whether being lost or discovered, in this book. In Lord of the Flies, there are multiple different symbols that Golding uses to show the fall of society. Two of them beingRead MoreAnalysis Of Lord Of The Flies And Hunger Games By Suzanne Collins1208 Words à |à 5 Pagesit. The novels, Lord of The Flies by William Golding and The Hunger Games by Suzanne Collins, demonstrate this prospect as through the narrative techniques of characterisation, plot, setting and style, they exemplify the moral decline of man under pressure to survive, ultimately resulting in savagery. Characterisation plays a major role in both texts as each character serves as a representation humanity and the faults within it. Throughout Lord of the Flies there is a developingRead MoreCivility In Lord Of The Flies Essay746 Words à |à 3 PagesIn the Lord of the Flies Golding shows us the biggest threat to humanity is humanity itself and the absence of civilization causes a quick descent into chaos. A group of boys stranded on a remote island come face to face with the beast within. In the story there are characters that represent the different egos; thereââ¬â¢s Piggy the good-doer, Jack- humanity if left unchecked, Ralph- the good results of limited power, Roger- the corruption, and Simon-the level headed. Free from the organization and rulesRead MoreEssay on Lord Of The Flies - Setting680 Words à |à 3 Pages In the novel Lord of the Flies, by William Golding the setting had a very strong influence in the actions and attitudes of the characters. Setting is the defined in literature as where the story takes place. In Lord of the Flies, the setting is on a deserted tropical island in the middle of the ocean, where a microcosm is able to be established. Three specific examples of how setting influenced the actions and attitudes of the characters are: The isolation from a civilized world, the mysteriesRead MoreLord of the Flies Nature of Man1726 Words à |à 7 PagesLord of the Flies: The Nature of Man William Goldingââ¬â¢s Lord of the Flies is a gritty allegory of adolescence, innocence, and the unspoken side of human nature. Countless social issues are portrayed, however one of the most reoccurring is the nature of man. Throughout the novel there is an ever-present focus on the loss of innocence amongst the boys, shown by the deterioration of social skills and their retrogression into a barbaric form of society. Also portrayed is the juxtaposition of a cruelRead More A Primitive Civilization In A Failed Utopia Essay714 Words à |à 3 Pagesthis novel symbolism is used to show how the boys change their outlook on their primitive society and rules. They are used in the novel Lord of the Flies to show the deterioration and destruction of the boys society and rules. The conch, the glasses and the masks all have a greater meaning in the novel. The conch is used throughout the novel Lord of the Flies to symbolize law and order of the adult world which the boys try to recreate. The conch. I got the right to speak. (p 45,Piggy) this was
Tuesday, May 5, 2020
Effects of Service Quality Dimensions
Question: Discuss about the Effects of Service Quality Dimensions. Answer: Introduction In this study, the importance of hospitality and tourism industry will be discussed on Qantas Airways Australia that comes under the tourism industry. The hospitality and tourism sector is the one that provides enjoyment to the people and provide them satisfaction. Hospitality is something which is very royal and luxurious in nature. Hospitality and tourism industry comprises of different services like travelling, food and beverages, accommodation, entertainment sectors, and recreation. There is a boom in the airlines industry. In this study, the company on which the discussion takes place is Qantas Airways Australia. It is one of the finest airlines in not only Australia but also in the entire world. It provides full range of flights, charted planes, different classes like economy, business, etc. that re so luxurious for the travelers, vacations, tourists, etc. The discussion will be made on the marketing analysis and strategies of this airline industry of Australia. The Qantas Airways Australia is the 3rd largest airline industry of the world. It provides best services to its customers and accomplishes all goals that are related to the customers. They have particular strategies and policies to attract a huge amount of customers in their organization. The services provided by this company are also very unique that is liked by royalty of people. They use updated technology to set the competitive advantage (Jennings, 2001). Sector of organization Qantas Airways The sector of this organization is tourism operation sector that is one of the most growing sector of todays world. As the demand for the transport in increasing, the development and growth is taking place in the same. It contributes to a large part of economic sectors. Qantas Airways Australia is also belongs to transport sector. There is an intensive necessity of infrastructure in transport sector due to which it is a vital part of economic growth and development. Qantas airways are more in the global economy in which the opportunities have been rising related to the mobility of goods, people, and also the information, (Benckendorff, 2009). The transport sector for Qantas Airways Australia is tourism sector which is one of the most prominent and developing sector not only of Australia but also of many other countries. It has also contributed in the development of transport sector and provides huge employement opportunities for the individuals of Australia. The number of employees working with Qantas airways is approx 35,000. It provides fight services in approx 42 nations and 173 destinations (Fuglestvedt, et.al. 2008). The transport sector of Australia covers a huge variety of many activities including airline services, aircraft, charted planes, etc. It also maintains the GDP of the country by expanding the business activities takes place in the country. It is a key driver for the economy of Australia. The transport sector contributes approx 66.1 per cent of its total gross domestic added to the growth of the country by development of infrastructure, fulfillment of requirement, economic growth, etc. The airlines indust ry of Australia like Qantas airways contributes to earn the foreign direct investment for the country (Getz, 2008). Products, services and offers of Qantas Airways Australia Airbus A 333-200 Airbus A 330-300 Airbus A 380-800 Boeing 737-800 Boeing 747-400 Boeing 747-400 ER Boeing 787-9 On August 2015, Qantas Airways Australia have many of its subsidiary 299 aircrafts in which 70 aircrafts are of Jetstar airways, 81 aircrafts are of Qantas Airways Australia link brands airlines, 8 aircrafts by the jet connect, 13 aircrafts by network aviation, and 5 aircrafts by express freighters Australia (Qantas, 2016). They provide unique services to its customers to have a competitive advantage. One of the most unique services is "retro roo" liveries in which the theme is retro livery based on the airways and the colors are according to the 1970s. The icon was used is of flying kangaroo on the tail of the airlines. Many other were decorated as promotional liveries in which the telecommunication was communicated and promoted in which Disney motions pictures are drawn on the planes (Myung, McClaren, and Li, 2012). In order to provide entertainment to the passengers, there are entertainment systems installed in the aircrafts. This experience is termed as on: Q: this entertainment is basically provided through videos and songs hat is audio and video entertainment. There are cabins in the flights to give passengers a different experience. There are first class cabins in which suites are provided. It has various facilities like moving seats, dining, sleeping, widescreen HD monitors, USB ports, flat bed seats, etc. (Kotler, 2006). Target market of Qantas Airways Australia The target market is a market where the probability to have more customers increase for the airlines company. It is a segment of total customers that are divided into a particular group and the concentration of the company is on that segmented group. In this, the process of the marketing is specified according to a particular group of customers. for example in Qantas Airways Australia that is a hospitality and tourism sector have different types of business like airlines, food and beverages services, leisure, family holidays, etc. that come the same place. The target market for Qantas Airways Australia is tourists and travelers of each and every category/. This company tries to fulfill the demands and desires of all the travelers through diversified products and service range. They make sure that the customers will remain satisfied with the services and products provided by them (Jennings, 2001). Some methods that guide Qantas Airways to reach to its target audience The Qantas Airways Australia use Ansoff matrix to decide the products and services that can help to enhance the market and customers. The promotional strategies used by Qantas airways through TV, radio, internet advertising, magazines, brochures, and billboards, etc. (Sanchez, et.al, 2007). The strategies are framed after the proper identification and analysis of needs and wants of the target markets and the potential customers. This model helps in analyzing the growth and development that depends on the existing and new products launched by the company. According to the market segment and position, Qantas Airways Australia frames the plans and strategies at very reasonable and competitive prices. In this way, this organization attracts a large group of travelers (Kayaman, and Arasli, 2007). References Benckendorff, P., 2009. Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (19942007). Journal of Hospitality and Tourism Management, 16(1), pp.1-15. Fuglestvedt, J., Berntsen, T., Myhre, G., Rypdal, K. and Skeie, R.B., 2008. Climate forcing from the transport sectors. Proceedings of the National Academy of Sciences, 105(2), pp.454-458. Getz, D., 2008. Event tourism: Definition, evolution, and research. Tourism management, 29(3), pp.403-428. Jennings, G., 2001. Tourism research. John Wiley and sons Australia, Ltd. Kayaman, R. and Arasli, H., 2007. Customer based brand equity: evidence from the hotel industry. Managing Service Quality: An International Journal, 17(1), pp.92-109. Kotler, P., Bowen, J.T., Makens, J.C., Xie, Y. and Liang, C., 2006. Marketing for hospitality and tourism (Vol. 893). New Jersey: Prentice hall. Myung, E., McClaren, A. and Li, L., 2012. Environmentally related research in scholarly hospitality journals: Current status and future opportunities. International Journal of Hospitality Management, 31(4), pp.1264-1275. Qantas, 2016. About Qantas, [Online], Accessed on: 11 January 2017, Available at: https://www.qantas.com/travel/airlines/about-qantas/global/en Sanchez Perez, M., Carlos Gazquez Abad, J., Maria Marin Carrillo, G., Sanchez Fernandez, R. (2007). Effects of service quality dimensions on behavioural purchase intentions: A study in public-sector transport. Managing Service Quality: An International Journal, 17(2), 134-151. Yoo, M., Lee, S. and Bai, B., 2011. Hospitality marketing research from 2000 to 2009: topics, methods, and trends. International Journal of Contemporary Hospitality Management, 23(4), pp.517-532.
Sunday, April 5, 2020
Sunday, March 8, 2020
Physical Theatre Essays
Physical Theatre Essays Physical Theatre Essay Physical Theatre Essay Physical Theatre History: * Physical theatre is a catch-all term to describe any performance that pursues storytelling through primary physical means * The term ââ¬Å"physical theatreâ⬠has been applied to performances consisting mainly of: 1. Mime 2. Contemporary dance 3. Theatrical clowning and other physical comedy 4. Some forms of puppetry 5. Theatrical acrobatics * Modern physical theatre has grown from a variety of origins.Mime and theatrical clowning schools such as Lââ¬â¢Ecole Jacques Lecoq Paris, have had a big influence on many modern expressions of Physical Theatre. * Another tradition started with the very famous French masterà Etienne Decrouxà (father ofà corporeal mime). Decrouxs aim was to create a theatre based on the physicality of the actor allowing the creation of a moreà metaphorical theatre. This tradition has grown and corporeal mime is now taught in many major theatrical schools. Legacy: Physical theatre had become such a big phenomenon today, being shown in movie such as ââ¬Å"Stomp the Yardâ⬠and ââ¬Å"Step Upâ⬠as well as huge worldwide productions such as ââ¬Å"Wickedâ⬠, ââ¬Å"Cirque de Soleiâ⬠and ââ¬Å"Hairsprayâ⬠* We are the building block of the movement of physical theatre.Techniques: * Important theatre directions such as Vsevolod Meyerhold,à Jerzy Grotowski,à Eugenio Barba,à Ariane Mnouchkineà andà Tadashi Suzukià all explored and developed a variety of intense training techniques for their actors, that were intended to liberate actors and audiences from boring and unstimulating performances. They argued that a performing body should be an instrument of expression that has unique rhythms and patterns that must be amplified, developed and mastered before a performance can be viewed as effective. * They also advocated a variety of training regimes and exercises to develop what they believed were important connections between the communication of physical and emotional tr uth in actors and many of their suggestions have been taken up by acting schools in a number of countries.
Friday, February 21, 2020
Leadership & Ethics Essay Example | Topics and Well Written Essays - 250 words
Leadership & Ethics - Essay Example Gandhi experimented by majoring on the weakest points of humanity. This problem on belief of the soul could not work. According to Gandhi, he could not explain his weaknesses to draw an answer from the likes of Lord Wavell or Hitler (Jagdeep S. et al, pp 979). Another weakness of Gandhi was evident between him and Kasturbai the wife. Gandhi forced his wife to do what opposed her internalized values. Gandhi portrayed the same coercion in relating to his children. This at times made Gandhi to oppose his notion of being non-violent. As women had been longed nurtured with role to embrace self sacrifice this element of being nonviolent proved violent. Gandhi possessed an element of repression and authoritarian. Gandhi never spoke to his son as he choose a different religion and went against his believes. Furthermore, Gandhi fell in love with her secretary and hence forcing her to fast and shave off. This was a sign of weakness. From this point of view there is no sense in being sexually attracted to one another if there exist violence and hang
Wednesday, February 5, 2020
Cable Wars, Fox News vs MSNBC Term Paper Example | Topics and Well Written Essays - 2500 words
Cable Wars, Fox News vs MSNBC - Term Paper Example There are actually facts and history of how media reportage influenced several nationwide actions and decisions, including the infamous civil war in Rwanda, which was believed to have started as an aftermath of a journalistââ¬â¢s submission on air (Schudson, 2002). In the United States and other advanced countries, the kind of media attention and hype given to politicians have said to go a long way in affecting their political carries greatly. A very popular example can be cited with the role the media played in the election of the first Black person to the position of the president of the United States of America, in the person of Barack Obama. Because of the increasingly noticeable influence of the media, there seem to be a continuous urge among most media houses to be the most noted and post popular when it comes to who has the highest following and thus most influential impact on society. This has created what has come to be known as the cable war. History of Cable News In the United States, Cable news refers to television stations that are dedicated purposely for news broadcast (Shen, 2009). Not until the 1980s, not much was known of media houses in the popularization of news broadcast as a full time journalistic business. But from the early 1980s, the pace set by early television stations that became predominantly focused on news broadcast such as Cable News Network (CNN), brought about the term in its most used sense. With time, there became a more centralized approach to cable news when some television stations started narrowing their focus or definition of news. This means that instead of focusing on news as a general term, there became cable news stations that would look into issues like only business or sports as their specialized area of news broadcast (Sparks, 2007). Apart from CNN, which came in 1980, other equally reputable cable news stations or networks followed such as Financial News Network, which came about in 1981, CNN2 in 1982, and CNBC , which was formed in 1989. It was later that other names suffered, that also came to be considered as powerhouses in cable news stations such as Fox News Channel, MSNBC and ESPNews. Among those who would later come to undertake centralized cable news services were Fox Business Network and Bloomberg Television, which focused predominantly on finance, ESPN, which focused on sports, and The Weather Channel, which does weather news. Today, hardly can anyone talk of cable news without mentioning Al Jazeera America. If the history of the development of cable news is anything to go by, one would say that there remains a bright and competitive future for the industry with more faces to surface with time (Ness, 2006). The Concept of Cable War According to media professor Lance Strate, the issue of cable war between Fox News and MSNBC is more of an ideological war rather than a chaotic media war (Schudson, 2002). What this means is that the two media platforms refuse to agree on the same lev el with it comes to most aspects of political and editorial contents. The height of the war or rivalry was however experienced in the build up to the 2012 General Elections between Democrat Barack Obama and Republican Mitt Romney. Between Fox News and MSNBC, Robbins (2012) sees what was a deliberate attempt to take opposing and biased stands that seemed to favor one political divide against the other. The same
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